Courtiquette
Practice
Product Strategy, Brand Strategy, Creative Direction, UX/UI Design, Visual Identity, Product Management
Racquet clubs are built around the member experience. Their software rarely is.
Courtiquette is a management platform for tennis and pickleball clubs, bringing scheduling, memberships, programming, payments and communication into a single system.
The project asks what happens when the infrastructure behind a club is designed with the same care as the experience in front of it.
A modern operating system for the modern racquet club.