Fifteen Love

Fifteen Love is a social tennis platform designed to make finding someone to play with as easy as finding a court. It brings player discovery, matchmaking, open rallies, groups, ladders and messaging into one connected experience.

The project began with a simple observation: tennis is inherently social, but finding people to play with remains surprisingly difficult. Players rely on group chats, fragmented communities, existing friendships and chance encounters—creating a barrier between wanting to play and actually getting on court.

Fifteen Love explores what tennis could look like with a social layer built around the way people want to play today: spontaneous, local and connected.

The result is a platform that turns a traditionally individual sport into a more accessible social experience — helping players find their match, discover their local tennis community and play more often.

Industry
Sports Technology / Community Platforms / Lifestyle

Client
Created by Ela Pusica (Founder)

Role
Product Strategy
Brand Strategy
Creative Direction
UX/UI Design
Visual Identity
Product Management
Web & App Development

Timeline
2024–Present

Status
Live Online and in the App Store

In collaboration with an illustrator, we developed an original interpretation of l’œuf—the egg, and an early expression of zero in tennis.

Working with an illustrator, we developed location-based artwork that reflects the distinct character of cities and the people who play within them.

To bring the brand into the physical world, we collaborated with an illustrator on a collection of event posters celebrating Fifteen Love's growing community. Created for gatherings such as Sip & Swing and the Fifteen Love Open tournament, the artwork reflects the social rituals and shared experiences that exist around the game.

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project