Fifteen Love
Practice
Product Strategy, Brand Design, Creative Direction, UX/UI Design, Visual Identity, Product Management
Fifteen Love is a social tennis platform designed to make finding someone to play with as easy as finding a court. It brings player discovery, matchmaking, open rallies, groups, ladders and messaging into one connected experience.
The project began with a simple observation: tennis is inherently social, but finding people to play with remains surprisingly difficult. Players rely on group chats, fragmented communities, existing friendships and chance encounters creating a barrier between wanting to play and actually getting on court.
Fifteen Love explores what tennis could look like with a social layer built around the way people want to play today: spontaneous, local and connected.
The result is a platform that turns a traditionally individual sport into a more accessible social experience — helping players find their match, discover their local tennis community and play more often. A local tennis club, without the clubhouse.
In collaboration with an illustrator, we developed an original interpretation of l’œuf—the egg, and an early expression of zero in tennis.
Working with an illustrator, we developed location-based artwork that reflects the distinct character of cities and the people who play within them.
To bring the brand into the physical world, we collaborated with an illustrator on a collection of event posters celebrating Fifteen Love's growing community. Created for gatherings such as Sip & Swing and the Fifteen Love Open tournament, the artwork reflects the social rituals and shared experiences that exist around the game.
